CLIF Bar was born on a 175-mile bike ride when founder Gary Erickson couldn't choke down another bite of a conventional energy bar — so he went home and made something better. Today CLIF is the benchmark energy bar for outdoor athletes, crafted with organic rolled oats, plant-based protein, and no high-fructose corn syrup, designed to sustain you through long hikes, bike rides, ski days, and everything in between.
From the original CLIF Bar to Builders protein bars and energy gels, CLIF fuels adventures at every intensity level.
