{"title":"Raceface","description":"\u003cp\u003eRace Face is a Canadian mountain bike brand with deep roots in trail and enduro riding, building cranks, handlebars, stems, pedals, dropper posts, and protective gear designed for demanding terrain. Their CINCH drivetrain system and Turbine component lineup are go-to choices for riders who need lightweight strength on technical trails.\u003c\/p\u003e","products":[{"product_id":"raceface-atlas-35-stem-clamp-35mm-length-35mm-rise-0-deg-black","title":"Raceface Atlas 35 MTB Stem - Conquer the Trails with Unmatched Strength and Precision","description":"\u003cp\u003eUnleash your full potential on the trails with the Raceface Atlas 35 Mountain Bike Stem, a perfect blend of strength, precision, and style. 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Whether you're charging up steep climbs or powering through rough descents, the Turbine crankset delivers consistent performance ride after ride.\u003c\/p\u003e","brand":"Raceface","offers":[{"title":"BCD: Direct Mount Cinch, 30mm, 170m \/ 9-12","offer_id":45611936874634,"sku":"HLC-5637395839-5637395841","price":179.99,"currency_code":"USD","in_stock":false},{"title":"BCD: Direct Mount Cinch, 30mm, 170m \/ 10-12","offer_id":45611936907402,"sku":"HLC-5637599110-5637599111","price":179.99,"currency_code":"USD","in_stock":false},{"title":"BCD: Direct Mount Cinch, 30mm, 175mm \/ 9-12","offer_id":45611936940170,"sku":"HLC-5637395839-5637395840","price":179.99,"currency_code":"USD","in_stock":false},{"title":"BCD: Direct Mount Cinch, 30mm, 175mm \/ 10-12","offer_id":45611936972938,"sku":"HLC-5637599110-5637599112","price":179.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/1295\/8858\/files\/7af8d0cb-2190-4659-b031-fa18ad85dc83.jpg?v=1762282992"},{"product_id":"raceface-aeffect-r-emtb-crank-arm-160mm-bcd-direct-mount-cinch-black-set","title":"Raceface, Aeffect R eMTB, Crank Arm 160-170mm, BCD: Direct Mount Cinch, Black, Set","description":"\u003cp data-start=\"84\" data-end=\"569\"\u003eThe \u003cstrong data-start=\"115\" data-end=\"152\"\u003eRace Face Aeffect R eMTB Crankset\u003c\/strong\u003e is built for aggressive trail and enduro riders who need strength, precision, and reliability. Designed specifically for e-MTB applications, this crankset features a Direct Mount Cinch interface for easy chainring compatibility and a stiff, lightweight construction that withstands the demands of high-torque riding. Its sleek black finish and durable build make it the ideal choice for both performance and style.\u003c\/p\u003e\n\u003cp data-start=\"571\" data-end=\"590\"\u003e\u003cstrong data-start=\"571\" data-end=\"588\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"591\" data-end=\"1108\"\u003e\n\u003cli data-start=\"591\" data-end=\"700\"\u003e\n\u003cp data-start=\"593\" data-end=\"700\"\u003e\u003cstrong data-start=\"593\" data-end=\"623\"\u003eDirect Mount Cinch System:\u003c\/strong\u003e Quick and easy chainring swaps without compromising strength or alignment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"701\" data-end=\"803\"\u003e\n\u003cp data-start=\"703\" data-end=\"803\"\u003e\u003cstrong data-start=\"703\" data-end=\"726\"\u003eOptimized for eMTB:\u003c\/strong\u003e Built to handle high torque and stress from electric mountain bike motors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"804\" data-end=\"918\"\u003e\n\u003cp data-start=\"806\" data-end=\"918\"\u003e\u003cstrong data-start=\"806\" data-end=\"832\"\u003eLightweight \u0026amp; Durable:\u003c\/strong\u003e Stiff construction reduces flex while keeping weight low for better power transfer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"919\" data-end=\"1016\"\u003e\n\u003cp data-start=\"921\" data-end=\"1016\"\u003e\u003cstrong data-start=\"921\" data-end=\"948\"\u003ePrecise Length Options:\u003c\/strong\u003e Available in 160–170mm to suit a wide range of rider preferences.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1017\" data-end=\"1108\"\u003e\n\u003cp data-start=\"1019\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1019\" data-end=\"1036\"\u003eSleek Design:\u003c\/strong\u003e Matte black finish for a professional, clean look on any e-MTB build.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Raceface","offers":[{"title":"160mm","offer_id":47630098956426,"sku":"HLC-5637736496-5637736497","price":104.99,"currency_code":"USD","in_stock":false},{"title":"165mm","offer_id":47630098989194,"sku":"HLC-5637736496-5637736498","price":104.99,"currency_code":"USD","in_stock":false},{"title":"170mm","offer_id":47630099021962,"sku":"HLC-5637736496-5637736499","price":104.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/1295\/8858\/files\/4608992.jpg?v=1769811197"},{"product_id":"raceface-era-55-mtb-handlebar","title":"Raceface Era 55 MTB Handlebar","description":"\u003cp data-start=\"85\" data-end=\"564\"\u003eThe \u003cstrong data-start=\"116\" data-end=\"150\"\u003eRace Face Era 55 MTB Handlebar\u003c\/strong\u003e is engineered for aggressive trail and enduro riders seeking strength, control, and confidence on technical terrain. Crafted from durable aluminum alloy, the Era 55 offers the perfect balance of stiffness and compliance, giving riders precise handling and stability at high speeds. Its wide 55mm rise and thoughtfully designed geometry make it ideal for tackling steep descents, tight corners, and rough trails.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"585\"\u003e\u003cstrong data-start=\"566\" data-end=\"583\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"586\" data-end=\"1102\"\u003e\n\u003cli data-start=\"586\" data-end=\"700\"\u003e\n\u003cp data-start=\"588\" data-end=\"700\"\u003e\u003cstrong data-start=\"588\" data-end=\"620\"\u003eAluminum Alloy Construction:\u003c\/strong\u003e Strong yet lightweight, providing excellent durability for aggressive riding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"701\" data-end=\"811\"\u003e\n\u003cp data-start=\"703\" data-end=\"811\"\u003e\u003cstrong data-start=\"703\" data-end=\"717\"\u003e55mm Rise:\u003c\/strong\u003e Offers a comfortable, commanding riding position for improved control on technical terrain.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"899\"\u003e\n\u003cp data-start=\"814\" data-end=\"899\"\u003e\u003cstrong data-start=\"814\" data-end=\"837\"\u003eOptimized Geometry:\u003c\/strong\u003e Designed for precise handling and stability at high speeds.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"900\" data-end=\"995\"\u003e\n\u003cp data-start=\"902\" data-end=\"995\"\u003e\u003cstrong data-start=\"902\" data-end=\"927\"\u003eTrail-Ready Strength:\u003c\/strong\u003e Built to withstand the demands of enduro and all-mountain riding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"996\" data-end=\"1102\"\u003e\n\u003cp data-start=\"998\" data-end=\"1102\"\u003e\u003cstrong data-start=\"998\" data-end=\"1026\"\u003eVersatile Compatibility:\u003c\/strong\u003e Fits a wide range of MTB stems for easy integration into your bike setup.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Raceface","offers":[{"title":"BLACK \/ 780mm\/55mm","offer_id":47630099054730,"sku":"HLC-5637736486-5637736487","price":178.99,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ 800mm\/55mm","offer_id":47630099087498,"sku":"HLC-5637736486-5637736489","price":178.99,"currency_code":"USD","in_stock":false},{"title":"KASH MONEY \/ 800mm\/55mm","offer_id":47630099120266,"sku":"HLC-5637736486-5637736490","price":178.99,"currency_code":"USD","in_stock":false},{"title":"KASH MONEY \/ 780mm\/55mm","offer_id":47630099153034,"sku":"HLC-5637736486-5637736488","price":178.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/1295\/8858\/files\/era-handlebar-760-10mm-stealth-rotation-1-pdp-3x.webp?v=1770319207"},{"product_id":"raceface-turbine-r-dropper-seatpost","title":"Raceface, Turbine R, Dropper Seatpost","description":"\u003cp data-start=\"111\" data-end=\"600\"\u003eThe \u003cstrong data-start=\"142\" data-end=\"182\"\u003eRace Face Turbine R Dropper Seatpost\u003c\/strong\u003e is designed for trail and enduro riders who demand smooth, reliable performance on every descent and climb. With precise, adjustable travel and a low-friction internal mechanism, this dropper post lets you quickly dial in your saddle height for maximum control and efficiency. Built for durability and ease of use, the Turbine R keeps you confident on technical terrain while enhancing your overall ride experience.\u003c\/p\u003e\n\u003cp data-start=\"602\" data-end=\"621\"\u003e\u003cstrong data-start=\"602\" data-end=\"619\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"622\" data-end=\"1144\"\u003e\n\u003cli data-start=\"622\" data-end=\"730\"\u003e\n\u003cp data-start=\"624\" data-end=\"730\"\u003e\u003cstrong data-start=\"624\" data-end=\"655\"\u003eSmooth, Reliable Operation:\u003c\/strong\u003e Low-friction internals provide consistent, responsive travel adjustment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"731\" data-end=\"827\"\u003e\n\u003cp data-start=\"733\" data-end=\"827\"\u003e\u003cstrong data-start=\"733\" data-end=\"755\"\u003eAdjustable Travel:\u003c\/strong\u003e Offers a range of drop options to suit your riding style and terrain.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"828\" data-end=\"931\"\u003e\n\u003cp data-start=\"830\" data-end=\"931\"\u003e\u003cstrong data-start=\"830\" data-end=\"855\"\u003eDurable Construction:\u003c\/strong\u003e Engineered to withstand the rigors of aggressive trail and enduro riding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"932\" data-end=\"1038\"\u003e\n\u003cp data-start=\"934\" data-end=\"1038\"\u003e\u003cstrong data-start=\"934\" data-end=\"956\"\u003eEasy Installation:\u003c\/strong\u003e Compatible with most MTB frames and integrates seamlessly with existing setups.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1039\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1041\" data-end=\"1144\"\u003e\u003cstrong data-start=\"1041\" data-end=\"1067\"\u003eEnhanced Ride Control:\u003c\/strong\u003e Quickly adjust saddle height for descents, climbs, and technical sections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Raceface","offers":[{"title":"150mm","offer_id":47630099644554,"sku":"HLC-5637508358-5637508361","price":299.0,"currency_code":"USD","in_stock":false},{"title":"175mm","offer_id":47630099677322,"sku":"HLC-5637508358-5637508362","price":299.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/1295\/8858\/files\/4609007.jpg?v=1769811283"},{"product_id":"raceface-turbine-platform-pedals","title":"Raceface Turbine Platform Pedals","description":"\u003cp data-start=\"112\" data-end=\"571\"\u003eThe \u003cstrong data-start=\"143\" data-end=\"180\"\u003eRace Face Turbine Platform Pedals\u003c\/strong\u003e are built for aggressive trail, enduro, and downhill riders who demand maximum grip, durability, and control. Featuring a wide, concave platform and replaceable pins, these pedals deliver a stable, confident connection with your shoes in all conditions. Lightweight yet tough, the Turbine pedals are engineered to handle the harshest terrain while keeping your ride smooth and responsive.\u003c\/p\u003e\n\u003cp data-start=\"573\" data-end=\"592\"\u003e\u003cstrong data-start=\"573\" data-end=\"590\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"593\" data-end=\"1080\"\u003e\n\u003cli data-start=\"593\" data-end=\"696\"\u003e\n\u003cp data-start=\"595\" data-end=\"696\"\u003e\u003cstrong data-start=\"595\" data-end=\"621\"\u003eWide Concave Platform:\u003c\/strong\u003e Provides excellent support and stability for your feet on rough terrain.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"697\" data-end=\"792\"\u003e\n\u003cp data-start=\"699\" data-end=\"792\"\u003e\u003cstrong data-start=\"699\" data-end=\"720\"\u003eReplaceable Pins:\u003c\/strong\u003e Customizable grip for maximum control and traction in all conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"793\" data-end=\"884\"\u003e\n\u003cp data-start=\"795\" data-end=\"884\"\u003e\u003cstrong data-start=\"795\" data-end=\"820\"\u003eDurable Construction:\u003c\/strong\u003e Built to withstand aggressive riding and harsh trail impacts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"980\"\u003e\n\u003cp data-start=\"887\" data-end=\"980\"\u003e\u003cstrong data-start=\"887\" data-end=\"907\"\u003eSealed Bearings:\u003c\/strong\u003e Smooth, low-maintenance rotation for consistent performance over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"981\" data-end=\"1080\"\u003e\n\u003cp data-start=\"983\" data-end=\"1080\"\u003e\u003cstrong data-start=\"983\" data-end=\"1006\"\u003eLightweight Design:\u003c\/strong\u003e Strong yet light, ensuring efficient power transfer without added bulk.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Raceface","offers":[{"title":"BLACK","offer_id":47636088684682,"sku":"HLC-5637736482-5637736483","price":188.99,"currency_code":"USD","in_stock":false},{"title":"KASH MONEY","offer_id":47636088750218,"sku":"HLC-5637736482-5637736485","price":188.99,"currency_code":"USD","in_stock":false},{"title":"SILVER","offer_id":47636088717450,"sku":"HLC-5637736482-5637736484","price":188.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/1295\/8858\/files\/4609120.jpg?v=1770058488"},{"product_id":"raceface-turbine-sl-stem","title":"Raceface Turbine SL Stem","description":"\u003cp data-start=\"104\" data-end=\"573\"\u003eThe \u003cstrong data-start=\"135\" data-end=\"164\"\u003eRace Face Turbine SL Stem\u003c\/strong\u003e is engineered for aggressive trail and enduro riders seeking a perfect balance of strength, stiffness, and lightweight performance. Precision-machined from high-quality aluminum, this stem provides secure handlebar clamping, responsive steering, and reliable durability on technical terrain. Its sleek design and multiple length options make it easy to dial in your cockpit for maximum control and comfort.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"594\"\u003e\u003cstrong data-start=\"575\" data-end=\"592\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"595\" data-end=\"1105\"\u003e\n\u003cli data-start=\"595\" data-end=\"690\"\u003e\n\u003cp data-start=\"597\" data-end=\"690\"\u003e\u003cstrong data-start=\"597\" data-end=\"635\"\u003eLightweight Aluminum Construction:\u003c\/strong\u003e Strong yet minimal in weight for efficient handling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"691\" data-end=\"782\"\u003e\n\u003cp data-start=\"693\" data-end=\"782\"\u003e\u003cstrong data-start=\"693\" data-end=\"716\"\u003ePrecision Machined:\u003c\/strong\u003e Ensures tight clamping and consistent performance under stress.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"783\" data-end=\"883\"\u003e\n\u003cp data-start=\"785\" data-end=\"883\"\u003e\u003cstrong data-start=\"785\" data-end=\"818\"\u003eOptimized for Trail \u0026amp; Enduro:\u003c\/strong\u003e Delivers responsive steering and control on technical terrain.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"884\" data-end=\"989\"\u003e\n\u003cp data-start=\"886\" data-end=\"989\"\u003e\u003cstrong data-start=\"886\" data-end=\"914\"\u003eMultiple Length Options:\u003c\/strong\u003e Easy to adjust your reach and cockpit setup for comfort and performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"990\" data-end=\"1105\"\u003e\n\u003cp data-start=\"992\" data-end=\"1105\"\u003e\u003cstrong data-start=\"992\" data-end=\"1018\"\u003eSleek, Durable Finish:\u003c\/strong\u003e Designed to withstand the demands of aggressive mountain biking while looking clean.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Raceface","offers":[{"title":"BLACK \/ 35mm \/ 40mm","offer_id":47636089077898,"sku":"HLC-5637736491-5637736492","price":120.99,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ 35mm \/ 50mm","offer_id":47636089143434,"sku":"HLC-5637736491-5637736494","price":120.99,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ 35mm \/ 60mm","offer_id":47636089110666,"sku":"HLC-5637736491-5637736495","price":120.99,"currency_code":"USD","in_stock":false},{"title":"KASH MONEY \/ 35mm \/ 40mm","offer_id":47636089176202,"sku":"HLC-5637736491-5637736493","price":120.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0580\/1295\/8858\/files\/4609100.jpg?v=1770058532"}],"url":"https:\/\/ridgeandriver.com\/en-ca\/collections\/raceface.oembed","provider":"Ridge \u0026 River","version":"1.0","type":"link"}