5 of the Most Popular Types of Blank Hats for Branding - Ridge & River

Blank hats have become a popular accessory in today's fashion industry, not only for their practical purposes but also for their ability to serve as a canvas for branding. A blank hat, as the name suggests, is a hat without any pre-existing design or logo. This blank canvas allows brands to customize their hats with their own logos or designs, making them a powerful marketing tool. With so many types of blank hats available, it can be challenging to determine which style is the best for your branding needs. In this article, we will explore five of the most popular types of blank hats for branding purposes. From classic snapback caps to trendy beanies, each of these styles has unique features that can elevate your brand's messaging. Whether you're looking for a sporty or casual look there is a blank hat style that will fit your brand's personality and help you stand out from the crowd. So, without further ado, let's dive into the top five most popular types of blank hats for branding.

Baseball Caps

Custom baseball caps have become a ubiquitous promotional item for businesses looking to increase their brand visibility. The classic design and practicality of baseball caps make them a perfect canvas for custom branding, whether it's for corporate gifts or promotional giveaways. Baseball caps are also highly versatile and suitable for a wide range of occasions and audiences. From outdoor events to sports games, custom baseball caps can help businesses make a lasting impression on their target audience.

When it comes to custom baseball caps, there are a plethora of styles and materials available to suit various preferences and budgets. For instance, traditional baseball caps typically feature six panels and a curved bill and are made of cotton twill or a cotton/polyester blend. Alternatively, performance caps are made of moisture-wicking materials, making them ideal for outdoor activities or sports events. These caps usually feature mesh panels for breathability, making them perfect for hot and humid climates.

In recent years, there has been a surge in demand for retro-style baseball caps. These styles are often associated with streetwear fashion and have become increasingly popular among younger demographics. Another trend is the use of eco-friendly materials, such as recycled polyester or organic cotton, in the manufacturing of custom baseball caps. This is especially important for businesses that prioritize sustainability and environmental responsibility.

Overall, baseball caps are a versatile and popular promotional item that can help businesses increase brand awareness and customer loyalty. With a variety of styles and materials to choose from, businesses can customize their baseball caps to suit their unique branding needs and stand out from the crowd. 

Trucker Hats

One of the most popular types of blank hats for branding is the custom trucker hat. This type of hat was initially designed for truck drivers, but it has since become a fashion staple that appeals to a broader audience.

One of the main reasons why trucker hats are so popular is because of their unique design. They feature a foam front panel that provides a perfect surface for printing or embroidery and a mesh backing that offers ventilation and breathability. The mesh backing also allows for a comfortable fit, even on hot days. Here are some of the benefits of using trucker hats for branding:

  • They are highly customizable and offer ample space for logos, slogans, and other designs
  • They come in a variety of colors and styles, making it easy to find one that matches your brand's colors and aesthetic
  • They are affordable, making them a great choice for businesses on a tight budget
  • They are durable and can withstand wear and tear, making them a long-lasting promotional item
  • They are popular among a wide range of people, from truck drivers to hipsters to athletes

Trucker hats are an excellent choice for businesses looking to promote their brand. Their unique design, ample customization options, and affordability make them an attractive promotional item. Plus, their mesh backing offers ventilation and comfort, making them a practical choice for everyday wear.


Beanies have been a staple of winter fashion for years, but they have also become a trendy year-round accessory. They are versatile, practical, and stylish, making them an excellent choice for branded merchandise. Whether you prefer a classic look or something more unique, there is a beanie out there to fit your style.

Beanies are available in a variety of materials, including wool, acrylic, and cotton. Wool beanies are warm and durable, while acrylic beanies are lightweight and affordable. Cotton beanies are breathable and comfortable, making them perfect for year-round wear. Some of the most popular types of beanie styles include:

  • Pom-pom beanies: These beanies feature a fun pom-pom on top and are perfect for adding a playful touch to your outfit. They are popular among skiers and snowboarders but can be worn by anyone who wants to add some fun to their winter wardrobe.
  • Slouchy beanies: These beanies are a popular choice for those who prefer a relaxed, casual look. They are soft, comfortable, and can be worn in a variety of ways. They are also great for those with longer hair who need a little extra room in their hat.
  • Embroidered beanies: These beanies feature your brand's logo or design embroidered directly onto the hat. They are a great way to promote your business and make your employees or customers feel like part of a team.

Overall, beanies are a popular choice for branded merchandise due to their practicality, versatility, and popularity among a wide range of age groups and demographics. They can be used as promotional items at events, giveaways, or as part of a uniform for employees. By adding your brand's logo or design to a beanie, you can increase brand recognition and exposure while providing your customers or employees with a functional and stylish accessory. Additionally, beanies can be customized to fit different color schemes or patterns, making them a versatile choice for any brand looking to create unique and eye-catching merchandise.

Bucket Hats

One type that has made a comeback in recent years is the bucket hat. Not only are they practical for keeping the sun out of your eyes, but bucket hats are also stylish and versatile, making them an excellent choice for branded merchandise.

Bucket hats are available in a variety of materials, including cotton, denim, nylon, and even leather. Cotton bucket hats are lightweight and breathable, making them perfect for summer months. Denim bucket hats offer a more rugged look and are perfect for casual wear. Nylon bucket hats are durable and waterproof, making them ideal for outdoor activities like hiking or camping. Leather bucket hats provide a classic and sophisticated look, perfect for upscale events.

In terms of style, bucket hats come in a range of designs, from classic to trendy. Classic bucket hats feature a downward-sloping brim and a rounded crown. These hats are perfect for a more traditional look and can be dressed up or down depending on the occasion. Trendy bucket hats feature unique designs and patterns, such as floral prints, animal prints, or even tie-dye. These hats are perfect for those who want to make a statement and stand out from the crowd.

Snapback Hats

Snapback hats are one of the most popular types of blank hats used for branding. These hats have a flat brim and an adjustable snap closure at the back, making them a favorite among sports enthusiasts and fashionistas alike. Snapback hats are versatile and come in various colors and materials, making them an excellent choice for promotional giveaways or merchandise.

When it comes to branding, snapback hats offer several customization options to make them stand out. Custom embroidery is a popular option, where a design or logo is stitched onto the hat using different colored threads. This option gives a classic and elegant look to the hat and can be used to display intricate details. Screen printing is another option that involves printing the design or logo onto the hat's fabric. This option allows for more vibrant and bold designs, making them a popular choice among brands looking to create eye-catching merchandise.

Snapback hats are a favorite among brands and individuals who value unique and trendy merchandise. They offer several benefits for businesses looking to create custom merchandise or promotional giveaways. Some of the benefits of snapback hats for branding include:

  • Versatility: Snapback hats come in various colors and materials, making them a versatile choice for branding
  • Customization: Snapback hats can be customized using different methods, including embroidery and screen printing
  • Durability: Snapback hats are made with high-quality materials, making them durable and long-lasting
  • Brand Visibility: Custom snapback hats provide an excellent opportunity for brands to increase their visibility and create a lasting impression among their target audience
  • Cost-Effective: Snapback hats are a cost-effective option for brands looking to create custom merchandise or promotional giveaways

Snapback hats are an excellent choice for businesses and individuals looking to create unique and trendy merchandise. With various customization options available, brands can create custom snapback hats that reflect their values and brand identity, while also increasing their visibility among their target audience.

It's critical to think about your possibilities as you research headwear options for your company. Ridge & River can help with that since we offer everything you need to make your business stand out with our custom blank headwear service. We can meet all of your needs with a large selection of top-notch hat brands and comprehensive design services. Therefore, why choose a generic hat when you can design a one-of-a-kind item with Ridge & River's bespoke blank hats?

Blank hatsCustom baseball capsCustom hatsEmbroidered beaniesSnapback hats